Dashbo allows you to set up the MEDIA PLAN agreed upon with the client and track and control it quickly and intuitively, saving the team time, headaches, and improving service quality.
Performance agencies have different ways of agreeing on investment budgets and goals with their clients.
Some budgets encompass different ad accounts. Other budgets cover specific campaigns within an account, and even budgets at the level of a single ad group.
There are also budgets on a monthly basis and others for specific time periods, such as a Cybermonday, a limited-time offer, or Christmas campaigns.
A single client might have just one budget or a media plan that involves tracking twenty different budgets. Dashbo easily accommodates all of them.
Here are some basics:
Where can I create a budget from?
From two different places:
a) Quick button: From the "Dashboard" tab by clicking the "+ create budget" button located at the top of the budget names column. In that case, your first step will be to specify which client you want to assign that budget to.
b) From a specific client: When you click on a client's name, you will be automatically sent to the "Monitoring" tab. From there, you can view the budgets and daily limits for each client. To create a new budget, you must press the "Add Budget" button.
What are the basic parts of a budget?
Client: Client to whom the budget will be assigned.
Name: Reference to distinguish the budget from others.
Currency: Currency of the country in which you want to view the budget.
Amount: Total amount of money available to be spent for that budget.
Configuration Type: Distinction of whether it is a global, campaign-level, or ad group-level budget.
Period: The period during which the budget runs. It can be monthly (always considering the current month) or one-time (manually selecting the period of days it runs for).
Ad Accounts: Ad accounts where the campaigns and investments to be monitored in the budget are located. When an account is selected, the budget assumes by default that all of its campaigns will be monitored. If you only want to monitor specific campaigns, you must expand the modules for each account and choose the campaigns manually or by rules based on their names.
How do I know which configuration type is right for my budget?
At this point, the ideal is to always respect what the media plan and the budget planning agreed upon with the client require.
There are 3 configuration options:
-> Global Budget: Considers the spend of all included campaigns and ad groups. This is the ideal case if you are looking to track a single budget to be spent, where the distribution of the budget among its component campaigns is not important.
Example: A client wants to spend 1,000 USD in the month of March between their Google Ads and Meta Ads accounts. With a global budget, the total spend of those thousand dollars will be tracked regardless of the individual spend of the accounts and campaigns that compose it.
-> Campaign-level Budgets: Each campaign has its own budget to monitor.
This is the ideal case if a client's media plan includes specific budget spends for different campaigns. In this case, you will need to set the individual budget for each of the component campaigns. You will be able to track the total spend of the campaign set as well as the individual spend of each one.
Example: A client with a clothing ecommerce store knows they want to spend a total of 20,000 dollars throughout October. However, they specifically ask for 10,000 dollars to be spent on the footwear campaign, 5,000 dollars on sunglasses, and 5,000 dollars on women's dresses. In that case, a campaign-level budget configuration will be ideal to monitor the spend level of each individual product line as well as the total grouped spend.
-> Ad Group-level Budgets: Each ad group has its own budget to monitor.
This is an option that is only available for Dashbo's Big Agency and Epic Agency plans. Its logic is the same as campaign-level budgets but provides the granularity of ad group-level budgets.
Example: A client is going to run a Cybermonday campaign on Meta Ads. They know their total budget is 2,000 USD but want to spend 1,500 USD on upper-funnel campaigns with interest-based audiences and the remaining 500 USD on a lower-funnel remarketing campaign. In this case, the ad group-level configuration is ideal for monitoring the individual spend of each ad group in Meta.