For this, you will go to create/edit the control line and in the ad accounts section, you will expand the Facebook ones you want to edit.
There you will find the list of events. There are more than 90! Select and save only the ones that are important.
🤓 It's a good practice to select a grouped event that follows the campaign goal (Awareness, Engagement, Purchase, etc.)
These are the most commonly used events 👇
Link Clicks
Custom Conversions defined by the advertiser
On-Facebook Messaging Conversations Started 7d
Post Comments
Post Shares
Post Reactions
3-Second Video Views
Grouped Post Engagement
Grouped All offsite leads plus all On-Facebook leads
Grouped Purchases
Grouped On-Facebook leads coming from Messenger and Instant Forms
Grouped App Installs
Grouped Content Views
If you want to know how many conversions there were for each event, you can hover the mouse pointer over the Conversions column. The details will appear there.
¿What can i do if im ot sure what convetion event is the one im looking for?
If the number of conversions that appears does not match what you see in Meta Ads, one thing you can do is to apply all events as a convertion firts.
This way you yo can later check the amout detail for each one and understand which is de the convertion event that better follows your meta ads account convertions
Below is an example where the budget is poorly configured as it is considering all those events as CONVERSIONS:
